About me
CAITY LANE
With a background in Jewellery and Graphic Design, I’ve always been drawn to the intersection of creativity and craft. What started as building a digital presence for my own projects quickly grew into a passion for design, web development and ecommerce.
With a background in Jewellery and Graphic Design, I’ve always been drawn to the intersection of creativity and craft. What started as building a digital presence for my own projects quickly grew into a passion for design, web development and ecommerce.
Since then, I’ve worked with a range of brands, building on my skills across web design and development, Shopify builds, email marketing, and digital strategy. A lifelong learner, I’m always developing new skills and combining design thinking with practical, conversion‑focused solutions for every project.
Since then, I’ve worked with a range of brands, building on my skills across web design and development, Shopify builds, email marketing, and digital strategy. A lifelong learner, I’m always developing new skills and combining design thinking with practical, conversion‑focused solutions for every project.
what I can do for you
what I can do for you
what I can do for you
I help businesses and creatives design, build, and grow their online presence. Creating polished, purposeful online experiences that look great, work seamlessly and connect with your audience
I help businesses and creatives design, build, and grow their online presence. Creating polished, purposeful online experiences that look great, work seamlessly and connect with your audience
1. Shopify Site Builds
Build and optimise Shopify stores that look great and sell effectively
Set up and style custom themes with front‑end coding
Structure products, collections, and navigation for a smooth shopping journey
App integrations, store settings or fixes, & Shopify setup
2. Website Design & Builds
Design and launch polished, easy‑to‑manage websites for artists, creatives, and businesses
Create custom designs with built‑in features such as portfolios, contact forms, or booking tools
Develop visual identities and layouts that reflect your brand’s style and personality
Design user‑friendly UX/UI with clear navigation and responsive layouts
3. Email & Marketing Automation
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
4. Store Optimisation & Support
Improve performance and usability across your online store
Solve technical issues and make front‑end updates or adjustments
Set up and configure apps to extend store functionality
Provide ongoing support and maintenance to keep your site running smoothly
1. Shopify Site Builds
Build and optimise Shopify stores that look great and sell effectively
Set up and style custom themes with front‑end coding
Structure products, collections, and navigation for a smooth shopping journey
App integrations, store settings or fixes, & Shopify setup
2. Website Design & Builds
Design and launch polished, easy‑to‑manage websites for artists, creatives, and businesses
Create custom designs with built‑in features such as portfolios, contact forms, or booking tools
Develop visual identities and layouts that reflect your brand’s style and personality
Design user‑friendly UX/UI with clear navigation and responsive layouts
3. Email & Marketing Automation
Email marketing setup and management, including automations and segmentation
Design and build branded email campaigns that match your store’s look and tone
Create automated flows such as welcome, abandonment, and post‑purchase sequence
Monitor and refine performance to improve engagement and conversions
4. Store Optimisation & Support
Improve performance and usability across your online store
Solve technical issues and make front‑end updates or adjustments
Set up and configure apps to extend store functionality
Provide ongoing support and maintenance to keep your site running smoothly
My Tech Stack
My Tech Stack
My Tech Stack
Made for what matters. Each platform here is selected to deliver the right results.
These are just a few of my favourites. If you don't see what you need, get in touch for a chat.
Made for what matters. Each platform here is selected to deliver the right results.
These are just a few of my favourites. If you don't see what you need, get in touch for a chat.
Shopify
My preferred engine for eCommerce. Shopify sites are built with conversion in mind across desktop and mobile and gives you enough room to scale as you grow.
Framer
Fast, flexible and endlessly creative, Framer lets me build interactive websites that connect with your audience from the first scroll.
Figma
Where every project takes shape. Clean layouts, considered design and a clear vision before anything goes live.
Klaviyo
My favourite email platform for keeping businesses connected to their customers. Email and SMS campaigns that feel personal and drive results.
Hi
Hi
Let's work together
Let's work together
Let's work together
Let’s build something impactful together — whether it’s your brand, your website, or your next big idea.
About me
CAITY LANE
With a background in Jewellery and Graphic Design, I’ve always been drawn to the intersection of creativity and craft. What started as building a digital presence for my own projects quickly grew into a passion for design, web development and ecommerce.
With a background in Jewellery and Graphic Design, I’ve always been drawn to the intersection of creativity and craft. What started as building a digital presence for my own projects quickly grew into a passion for design, web development and ecommerce.
Since then, I’ve worked with a range of brands, building on my skills across web design and development, Shopify builds, email marketing, and digital strategy. A lifelong learner, I’m always developing new skills and combining design thinking with practical, conversion‑focused solutions for every project.
Since then, I’ve worked with a range of brands, building on my skills across web design and development, Shopify builds, email marketing, and digital strategy. A lifelong learner, I’m always developing new skills and combining design thinking with practical, conversion‑focused solutions for every project.
what I can do for you
what I can do for you
what I can do for you
I help businesses and creatives design, build, and grow their online presence. Creating polished, purposeful online experiences that look great, work seamlessly and connect with your audience
I help businesses and creatives design, build, and grow their online presence. Creating polished, purposeful online experiences that look great, work seamlessly and connect with your audience
1. Shopify Site Builds
Build and optimise Shopify stores that look great and sell effectively
Set up and style custom themes with front‑end coding
Structure products, collections, and navigation for a smooth shopping journey
App integrations, store settings or fixes, & Shopify setup
2. Website Design & Builds
Design and launch polished, easy‑to‑manage websites for artists, creatives, and businesses
Create custom designs with built‑in features such as portfolios, contact forms, or booking tools
Develop visual identities and layouts that reflect your brand’s style and personality
Design user‑friendly UX/UI with clear navigation and responsive layouts
3. Email & Marketing Automation
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
4. Store Optimisation & Support
Improve performance and usability across your online store
Solve technical issues and make front‑end updates or adjustments
Set up and configure apps to extend store functionality
Provide ongoing support and maintenance to keep your site running smoothly
1. Shopify Site Builds
Build and optimise Shopify stores that look great and sell effectively
Set up and style custom themes with front‑end coding
Structure products, collections, and navigation for a smooth shopping journey
App integrations, store settings or fixes, & Shopify setup
2. Website Design & Builds
Design and launch polished, easy‑to‑manage websites for artists, creatives, and businesses
Create custom designs with built‑in features such as portfolios, contact forms, or booking tools
Develop visual identities and layouts that reflect your brand’s style and personality
Design user‑friendly UX/UI with clear navigation and responsive layouts
3. Email & Marketing Automation
Email marketing setup and management, including automations and segmentation
Design and build branded email campaigns that match your store’s look and tone
Create automated flows such as welcome, abandonment, and post‑purchase sequence
Monitor and refine performance to improve engagement and conversions
4. Store Optimisation & Support
Improve performance and usability across your online store
Solve technical issues and make front‑end updates or adjustments
Set up and configure apps to extend store functionality
Provide ongoing support and maintenance to keep your site running smoothly
My Tech Stack
My Tech Stack
My Tech Stack
Made for what matters. Each platform here is selected to deliver the right results.
These are just a few of my favourites. If you don't see what you need, get in touch for a chat.
Made for what matters. Each platform here is selected to deliver the right results.
These are just a few of my favourites. If you don't see what you need, get in touch for a chat.
Shopify
My preferred engine for eCommerce. Shopify sites are built with conversion in mind across desktop and mobile and gives you enough room to scale as you grow.
Framer
Fast, flexible and endlessly creative, Framer lets me build interactive websites that connect with your audience from the first scroll.
Figma
Where every project takes shape. Clean layouts, considered design and a clear vision before anything goes live.
Klaviyo
My favourite email platform for keeping businesses connected to their customers. Email and SMS campaigns that feel personal and drive results.
Hi
Hi
Let's work together
Let's work together
Let's work together
Let’s build something impactful together — whether it’s your brand, your website, or your next big idea.
About me
CAITY LANE
With a background in Jewellery and Graphic Design, I’ve always been drawn to the intersection of creativity and craft. What started as building a digital presence for my own projects quickly grew into a passion for design, web development and ecommerce.
With a background in Jewellery and Graphic Design, I’ve always been drawn to the intersection of creativity and craft. What started as building a digital presence for my own projects quickly grew into a passion for design, web development and ecommerce.
Since then, I’ve worked with a range of brands, building on my skills across web design and development, Shopify builds, email marketing, and digital strategy. A lifelong learner, I’m always developing new skills and combining design thinking with practical, conversion‑focused solutions for every project.
Since then, I’ve worked with a range of brands, building on my skills across web design and development, Shopify builds, email marketing, and digital strategy. A lifelong learner, I’m always developing new skills and combining design thinking with practical, conversion‑focused solutions for every project.
what I can do for you
what I can do for you
what I can do for you
I help businesses and creatives design, build, and grow their online presence. Creating polished, purposeful online experiences that look great, work seamlessly and connect with your audience
I help businesses and creatives design, build, and grow their online presence. Creating polished, purposeful online experiences that look great, work seamlessly and connect with your audience
1. Shopify Site Builds
Build and optimise Shopify stores that look great and sell effectively
Set up and style custom themes with front‑end coding
Structure products, collections, and navigation for a smooth shopping journey
App integrations, store settings or fixes, & Shopify setup
2. Website Design & Builds
Design and launch polished, easy‑to‑manage websites for artists, creatives, and businesses
Create custom designs with built‑in features such as portfolios, contact forms, or booking tools
Develop visual identities and layouts that reflect your brand’s style and personality
Design user‑friendly UX/UI with clear navigation and responsive layouts
3. Email & Marketing Automation
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
4. Store Optimisation & Support
Improve performance and usability across your online store
Solve technical issues and make front‑end updates or adjustments
Set up and configure apps to extend store functionality
Provide ongoing support and maintenance to keep your site running smoothly
1. Shopify Site Builds
Build and optimise Shopify stores that look great and sell effectively
Set up and style custom themes with front‑end coding
Structure products, collections, and navigation for a smooth shopping journey
App integrations, store settings or fixes, & Shopify setup
2. Website Design & Builds
Design and launch polished, easy‑to‑manage websites for artists, creatives, and businesses
Create custom designs with built‑in features such as portfolios, contact forms, or booking tools
Develop visual identities and layouts that reflect your brand’s style and personality
Design user‑friendly UX/UI with clear navigation and responsive layouts
3. Email & Marketing Automation
Email marketing setup and management, including automations and segmentation
Design and build branded email campaigns that match your store’s look and tone
Create automated flows such as welcome, abandonment, and post‑purchase sequence
Monitor and refine performance to improve engagement and conversions
4. Store Optimisation & Support
Improve performance and usability across your online store
Solve technical issues and make front‑end updates or adjustments
Set up and configure apps to extend store functionality
Provide ongoing support and maintenance to keep your site running smoothly
My Tech Stack
My Tech Stack
My Tech Stack
Made for what matters. Each platform here is selected to deliver the right results.
These are just a few of my favourites. If you don't see what you need, get in touch for a chat.
Made for what matters. Each platform here is selected to deliver the right results.
These are just a few of my favourites. If you don't see what you need, get in touch for a chat.
Shopify
My preferred engine for eCommerce. Shopify sites are built with conversion in mind across desktop and mobile and gives you enough room to scale as you grow.
Framer
Fast, flexible and endlessly creative, Framer lets me build interactive websites that connect with your audience from the first scroll.
Figma
Where every project takes shape. Clean layouts, considered design and a clear vision before anything goes live.
Klaviyo
My favourite email platform for keeping businesses connected to their customers. Email and SMS campaigns that feel personal and drive results.
Hi
Hi
Let's work together
Let's work together
Let's work together
Let’s build something impactful together — whether it’s your brand, your website, or your next big idea.